Security Awareness – The Growing Scourge of Brand Impersonation Attacks

Phishing is one of the most widely used cyber attack techniques and has grown more sophisticated in the form of brand impersonation attacks. While many phishing scams are easy to spot, brand impersonation – through its use of impersonating the likeness of trusted brands – is typically more difficult to detect. Indeed, “brand impersonation emails increased 44% in 2020 vs. 2019. However, it’s not only a significant increase in frequency as much as an increasing level of sophistication,” according to Dirk Jan Koekkoek, VP DMARC at Mimecast. Thankfully, awareness is key in thwarting these attacks. Therefore, organizations should strive for every employee to participate in some form of cybersecurity awareness training. Read more at HelpNetSecurity.