Consumers Abandon Brands after Data Breaches, according to Survey
Ping Identity conducted a survey of more than 3,000 people across the U.S., the U.K., France, and Germany to understand consumer sentiments and behaviors toward brands impacted by data breaches. They survey found that 78% of respondents would stop engaging with a brand online and 36% would stop engaging altogether if the brand had experienced a breach. Additionally, nearly half (49%) would not sign up and use an online service or application that recently experienced a data breach.