Security Awareness – The Growing Scourge of Brand Impersonation Attacks
Phishing is one of the most widely used cyber attack techniques and has grown more sophisticated in the form of brand impersonation attacks. While many phishing scams are easy to spot, brand impersonation – through its use of impersonating the likeness of trusted brands – is typically more difficult to detect. Indeed, “brand impersonation emails increased 44% in 2020 vs. 2019. However, it’s not only a significant increase in frequency as much as an increasing level of sophistication,” according to Dirk Jan Koekkoek, VP DMARC at Mimecast.